Roxaco-Vanguard Hotel Corp., owner and operator of branded hotels in the Philippines, forms a strategic partnership with Revinate, a software as a service company. RVHC is a collaboration between Roxaco Land Corp. and Vanguard Hotels Pte Ltd.
RVHC will leverage Revinate’s full spectrum of solutions, including Revinate Marketing, a marketing automation platform providing unprecedented segmentation features.
“Revinate’s Rich Guest Profiles, bringing together demographics, stay history, preferences, guest feedback, and social media, will allow our properties to reach a new level of understanding and service to our guests,” said Damian Ball, group VP for operations at Vanguard Hotels.
RVHC’s properties will also adopt Revinate’s online reputation management, surveys and customer engagement solutions, accessing a 360-degree view of guests across their portfolio and a wide range of tools to establish a meaningful conversation and exceed their expectations.
Revinate provides its reputation management and automation marketing solutions to a number of Southeast Asian brands and individual properties. The company is also a partner of more than 30,000 of the world’s leading hotels.