Ruby Hotel rolls out seamless mobile strategy

hetras and SuitePad, the in-room tablet for guest communication, work in synch to provide new methods of guest interaction at the newly-opened Ruby Hotel in Vienna. The companies have teamed up to roll out the solution to future Ruby Hotels as well as several other properties.

Hotel guests at Ruby make their reservation online and check in on a tablet-based kiosk in the hotel lobby, both powered by hetras. Entering the room, the guest is greeted by SuitePad, a sleek tablet computer which serves as a hotel guide, virtual concierge, daily newspaper, surfing station, guest survey and of course includes a booking button to book the guest's next stay at any Ruby property. The booking function is powered by hetras.

The multi-faceted SuitePad not only replaces the traditional hotel information folder but it evens streams music – Ruby's own internet radio station - when the guest enters the room for the first time. Every digital touch-point follows Ruby's distinct design guidelines, therefore providing a true seamless experience for the hotel guest.

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The integration between hetras and SuitePad includes personalization of the tablet, future bookings guest surveys and checkout. SuitePad delivers the in-room tablets along with custom apps. Among the most popular features in SuitePad is the virtual concierge. This may be due to the highly functional and attractive design but equally as likely due to the wealth of offerings in Vienna. Ruby plans to implement both hetras and SuitePad in future properties.

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