Ruby Hotels, a disruptive developer and operator of luxury hotels in key markets in Germany and Austria, will implement Duetto’s cloud-based revenue strategy application, GameChanger. Under the agreement, Duetto will provide market intelligence and the benefits of open pricing to help Ruby Hotels better understand customer behavior, build and sustain direct business, and achieve price optimization for the rapidly growing brand. Ruby Hotels' current portfolio includes properties in Munich and Vienna, with further projects under construction in Hamburg and Dusseldorf and more projects in sight.
“Ruby Hotels is an innovator which provides not only luxury at ease for guests, but also the benefits of the latest in technology for its customers, partners and associates,” CEO and Founder Michael Patrick Struck said. “Duetto’s predictive analytics match our disruptive business model perfectly, and bring us the benefits of open pricing and the ability to forecast demand, better understand our customers and build direct bookings.”
By adopting open pricing, the core element of Duetto's GameChanger application, Ruby Hotels will now be able yield rates more rapidly and with greater flexibility, drawing on web shopping regrets and denials data to better measure price sensitivity.