Sabre, Expedia Affiliate Network sign strategic technology agreement

Sabre Corp. and Expedia Affiliate Network (EAN) have signed a strategic technology agreement in which Expedia Affiliate Network will provide hotel marketing and booking content. The agreement adds tens of thousands of incremental hotel properties into the Sabre travel marketplace, Sabre said.

Tnooz reports that Texas-based Sabre (which has a pretty friendly relationship with Expedia these days after offloading the operational elements of its Travelocity brand in August 2013) currently has around 125,000 properties on its system, so the addition of EAN’s network of hotels could boost that number quite significantly. An official says it will remove duplicates from EAN against its existing properties and no overall figure for what will eventually be made available is known as yet.

EAN will also pilot the ‘ZoomandGo’ app, a map-based hotel shopping and booking solution in the Sabre travel marketplace that will integrate fragmented hotel content into an easy-to-use interface, making comparison shopping easier for travel buyers.  

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

“This agreement is a big win for travel buyers,” said Greg Webb, president of Sabre Travel Network, to eTurbo News. “Travel agencies will have more hotel options to present their customers and in addition, more hotels in the Sabre travel marketplace will have the ability to merchandise their products, property attributes and personalized offerings to travelers.”  

Through the ZoomandGo app, available to travel agents in the Sabre Red app centre, EAN will have access to an extensive network of travel buyers who will leverage a wealth of data including, advanced map-based search capabilities to search any destination in the world by street address, neighborhood, airport code and local attractions. In addition, travel buyers can instantly sort search results by chain code, price, amenity and many other criteria to find the perfect hotel quickly.  

“Expedia Affiliate Network is pleased to be working with Sabre and believe its expansive travel marketplace paired with the various ways Sabre provides hoteliers to differentiate themselves will be powerful for travel buyers,” Wendy Aird, VP sales, AMER. We’re excited to see all the benefits of the ZoomandGo app in action – it will make the travel shopping experience even more dynamic and interactive.”

Suggested Articles

With demand for contactless experiences on the rise and new programs coming online, property-management systems are evolving.

During the “Best Practices in Cleaning” panel, insiders shared how hoteliers can keep guests and employees safe.

Keynote speaker John Picard offers the hospitality and technology industries a new way forward out of the chaos.