Scandic introduces new digital commercial platform

Scandic Hotels

Scandic Hotels launches a new digital platform that will improve the customer experience and service level as well as further increase the site's conversion rate. The first step is launch of a new commercial website in seven languages.

To optimize meeting customer requirements and the growing demand for dialog and service in digital channels going forward, Scandic has invested in a new digital commercial platform with a focus on the customer experience, service and conversion.

Scandic will be able to offer a more personalized customer dialog both before, during and after a hotel stay. This includes the "dream phase" where customers begin considering different travel options to following up with improved distribution and search functionality in the customer's "selection phase." The new digital platform will also allow Scandic to communicate in the "planning phase," for example, by offering information about the destinations and hotels. In the future, Scandic will also offer innovative services to help customers during their stay.

FREE HOTEL MANAGEMENT NEWSLETTER

Like this story? Subscribe to Technology!

Hospitality professionals turn to Technology as their go-to news source for the latest technology products and trends. Sign up today to get news and updates on security systems, in-room entertainment, and more delivered to your inbox and read on the go.

“Digitization in the hotel industry is affecting our business in several dimensions,”  said Frank Fiskers, President & CEO of Scandic Hotels Group. “At Scandic, we are focusing on digitization opportunities within the customer experience, sales and distribution as well as increasing the efficiency of our operations.”

Suggested Articles

The new platform will provide detailed meetings and event information about the brand’s portfolio of more than 5,700 participating properties.

Through integration with the Onity DirectKey system, independent properties can add cost-effective digital key capabilities.

The official hotel of the Boston Red Sox implemented Alice to improve cross-department task management and communication.