The Shores Resort & Spa sees impact of guest advocates of Flip.to launch

The Shores Resort & Spa turned 23 percent of their guests into brand advocates since going live with Flip.to in March. Along with an immediate surge in website traffic, the hotel earned a new booking on the first day attributed to Flip.to.

The Shores was looking for a way to capture the guest experience at the resort in a way that could then be marketed to potential future guests. Flip.to allows hotels to curate short, positive quotes from guests for seamless integration on their homepage. The excitement in a real quote from a recent guest, who might have left just a few days prior, helps create a personal brand connection with visitors to The Shores website. Flip.to then helps convert that connection into engagement and ultimately, an anonymous website visitor into a new guest.

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Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


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