The Shores Resort & Spa sees impact of guest advocates of Flip.to launch

The Shores Resort & Spa turned 23 percent of their guests into brand advocates since going live with Flip.to in March. Along with an immediate surge in website traffic, the hotel earned a new booking on the first day attributed to Flip.to.

The Shores was looking for a way to capture the guest experience at the resort in a way that could then be marketed to potential future guests. Flip.to allows hotels to curate short, positive quotes from guests for seamless integration on their homepage. The excitement in a real quote from a recent guest, who might have left just a few days prior, helps create a personal brand connection with visitors to The Shores website. Flip.to then helps convert that connection into engagement and ultimately, an anonymous website visitor into a new guest.

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