Barry Shuler was selected as the 2014 inductee to the HFTP International Hospitality Technology Hall of Fame for his role in developing a model for hotel industry enterprise architecture and IT strategic planning.
After a long career as a lead technology strategist for Marriott International, Ritz-Carlton Hotel Co. and International Hotels Group, he is currently CIO and IT consulting principal with Design Management Associates, Inc. The induction into the Hall of Fame, which is Hospitality Financial and Technology Professionals' (HFTP) highest level of recognition in the area of technology, will take place at the 2014 Hospitality Industry Technology Exposition and Conference on June 24 in the Los Angeles Convention Center in Los Angeles.
Shuler is an expert on enterprise architecture, business process reengineering, IT-enabled change, IT metrics, technology convergence and strategic planning for IT. He has been featured in numerous computing and hotel industry articles, and has made contributions to many books on IT. He is also the author of the book, Virtual Travel – Embrace or Expire.
Within the hospitality industry, Shuler made his entrée to the hospitality industry in 1996 when he joined Marriott as senior vice president of information resources, strategy and planning and CTO. He was responsible for strategic plans and an enterprise architecture that would guide the efforts of an information systems and technology community of over 1,200 IT practitioners; a Marriott annual IT budget in excess of $400 million, and direct influence over hotel owner IT capital and operational expenditure annual budgets of an additional $400 million.
Shuler not only led within Marriott, but also was a recognized and respected leader in the hospitality and travel industry as a whole. From 2004 through 2008 he served on the board of directors and in executive positions, including president, of Hotel Technology Next Generation (HTNG). HTNG is an organization made up of hoteliers and hospitality technology vendors that promotes the emergence of specifications for interoperability among commercially available and custom developed hotel systems.