SiteMinder launched SiteMinder Exchange, which solves the connectivity problem for hotel property-management systems and hotel applications everywhere. Enabling a seamless transfer of hotel data between PMSes and applications, SiteMinder Exchange provides relief for creators of hotel technology who have long considered connectivity to be the biggest challenge.
“SiteMinder Exchange is about enabling those players to effortlessly integrate, and to build only once to access a multitude of partner systems,” SiteMinder’s managing director and founder, Mike Ford, said in a statement. “By breaking down these integration barriers, we are all one step closer to achieving our shared vision, which is helping hoteliers to access the integrated setup and rich guest insights they need to make their hotel business successful.”
Running in parallel with the software-as-a-service business model, SiteMinder Exchange is founded on a paradigm of data-as-a-service (DaaS) or data on demand. Hotel applications pay no upfront cost to be integrated; instead, they subscribe to a low monthly fee for each hotel property that chooses to have that application connected to their PMS. The solution is free for PMSs and hotels.
Hospitality marketing cloud provider Cendyn is among SiteMinder Exchange’s early adopters. Speaking on the benefits for hotel users of Cendyn’s application, president and founder Charles Deyo said they come down to savings in cost and time, personalization and speed-to-market.
“SiteMinder Exchange has improved the timeframe to source, verify and import hotel data for [customer-relationship-management] applications like ours,” he said. “This, in turn, is allowing hoteliers to implement their CRM and marketing more quickly and accurately.”