SiteMinder unveils Canvas, an intelligent website creator that combines best practice in hotel e-commerce with beautiful designs for independent hoteliers. Canvas will be unveiled at WTM London.
"The launch of Canvas is about further empowering the world's independent hoteliers who want full ownership, control and amplification of their most profitable channel – their website,” said Mike Ford, SiteMinder's co-founder and managing director. “Canvas is about enhancing the independent hotelier's ability to compete in today's consumer-led Internet economy. And, for SiteMinder, it's about delivering on our goal of breaking down barriers for the world's hoteliers, through easy-to-use, affordable technology that challenges the ever-increasing complexities they face daily to market and sell their rooms online."
Using Canvas, hoteliers will be able to create and easily manage their website by selecting from a range of templates purposefully packaged for guided selling by design and user experience experts in hotel websites. Hotelier users will be able to customize their own pages through the cloud-based product and also preview those changes before making the decision to publish them live, instantly, on their website.
"Canvas was designed specifically with independent hoteliers in mind, many of whom we have witnessed first-hand to be disadvantaged by their lack of technical or design expertise – and their constrained budget to acquire this expertise,” said Ford. “For this reason, we wanted to make sure Canvas was intuitive, responsive and search-optimized, so these hoteliers could be found and stay up-to-date, when they wanted to.”
Hotel customers will pay a low, flat monthly fee and have the option to seamlessly integrate the product with their Internet booking engine and SiteMinder's Channel Manager.