Six Travel, a platform that enables consumers to book travel experiences directly through Instagram, launches Six Insights, a proprietary cloud-based platform. It is designed to maximize return on investment for brands by creating a direct dialogue with consumers and driving direct mobile bookings.
Six Insights equips hotel brands and content creators with the tools to benefit from the travel landscape, which is increasingly dominated by social media, online content and mobile booking by reaching consumers at their points of discovery through mobile ads, online articles, or with a simple ‘swipe up’ on Instagram Stories, then using machine learning and artificial intelligence to quantify ROI with real-time reporting.
Key features of Six Insights include:
- Measuring the ROI of influencer marketing by quantifying reach and referral bookings Providing real-time analytics to understand how hotel channels are converting into property views, nights booked, and “save-to” lists.
- Targeting new audiences using behavioral data and artificial intelligence. Listening to social activity and measuring impact with real-time analytics.
- Building campaigns with seasonal promotions and special offers to entice travelers to book instantly at their points of discovery.
- Transforming customer experience with a seamless content manager and mobile booking interface.
“We are proud to be the first platform to allow for real-time reporting on the impact of influencer marketing and look forward to continuing to revolutionize the travel landscape,” Six co-founder/CEO Khalid Meniri said in a statement.
The Six app is available for download on the App Store via Sixtravel.com and on Instagram.