Sochule rolls out ProximiTel, a big data hotel platform

Sochule Inc has rolled out ProximiTel, a backend platform that provides more than seven million data points of interests' demographics, hobbies, and non-personally identifiable consumer behavior information, among other features. Hotels can sign up and choose from numerous Freemium or paid subscription plans. ProximiTel's Freemium subscription offers more than 55 real-time data widgets of analytics and demographics about guests staying at their hotel.

ProximiTel offers hotels a marketing solution to reach consumers in real-time in connection with partnered mobile apps. The platform's robustness is unrivaled in the industry, offering tools for businesses to increase revenue, track ROI, streamline customer service and engage with their consumer base.

ProximiTel also uses iBeacon technology, which sends push notifications to app users when they pass by or enter a hotel, restaurant or other retail business. The app user enters the proximity of the iBeacon, which triggers a push notification that is sent to the user's mobile device. When opened, push notifications reveal mobile-ready landing pages for specials, coupons, a free appetizer, drink specials, golf or spa package specials, promotional room rates, tickets to a show or whatever else a business may want to promote.


Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

"One our most cutting edge tools is the consumer sentiment dashboard called ProximiTel Pulse," Sochule CEO and developer Marc Lewis said. "Our algorithm factors hundreds of proprietary data points to determine a guest's experience whether positive or negative. This allows the hotel to be proactive and get in front of problems before they turn into a negative experience or bad review online. It's a way to streamline operations and eliminate bottlenecks while creating memorable guest experiences. As our B2B offering, we feel ProximiTel has the potential to reshape the way hotels do business."

Additionally, through iBeacon integrations, ProximiTel can help hotels interact with  consumers with rich mobile landing pages, and by offering food and drink specials to those nearby an establishment, creating rewards, analyzing non-personally identifiable consumer behavior, and other ways.

Suggested Articles

Hotel One Sixty-Six Magnificent Mile chose the software company’s rGuest Stay and RGuest Pay solutions.

The hospitality safety technology provider made the decision in light of COVID-19’s growing impact on the hospitality industry.

Hotel Internet Services’ network will let the 77-room Santa Monica, Calif., hotel monitor connectivity health in real time.