Starwood extends SPG Keyless to additional brands

Starwood

Starwood Preferred Guest extends SPG Keyless to select Le Méridien, Westin, Sheraton, and Four Points properties worldwide, including Le Méridien Parkhotel Frankfurt, Le Méridien Hamburg, Le Méridien Columbus, The Westin Westminster, Westin Palo Alto, Westin Camino Real Guatemala, Sheraton Bloomington, Sheraton Mirage Port Douglas, and Four Points Cupertino.

Additional properties will be going live with SPG Keyless on a rolling basis in the coming months. These distinct lifestyle brands join Aloft, Element, and W properties already providing access to SPG Keyless, currently available at more than 160 properties in more than 30 countries. The wider roll-out of SPG Keyless acknowledges the role mobile is playing as the remote control for travelers’ stays across a broader range of brands.

Starwood is also expanding SPG Keyless to enable multiple guests sharing the same room to take advantage of keyless entry. All they need is an SPG account and the SPG app. In this upcoming product update, SPG is also expanding mobile check-in capabilities on the SPG app, rolling out over the next few months.

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“Innovation and personalization are at the center of everything we do, and we’re committed to making travel better for every SPG member by creating solutions for pain points that are custom-made for their mobile lifestyles,” said Alyssa Waxenberg, VP of mobile at Starwood Hotels & Resorts. “SPG Keyless is literally opening doors for SPG members. It is also transformative for Starwood’s hotel associates, allowing them to better-engage with guests. Rather than the first interaction being the swipe of a credit card, hotel associates can now focus on ways to better-personalize guests’ stays.”

Since SPG Keyless first piloted at 10 hotels in November 2014, Starwood has been quick to roll out the new functionality around the world to 36,000 doors. Already, more than 350,000 members have registered for SPG Keyless, with SPG Platinum members being the most frequent users of the keyless solution, which provides a streamlined check-in process custom-made for their on-the-go travel needs. SPG Keyless has proven to be most popular in urban city-center hotel locations, especially at mid-size Aloft and W properties. The top five SPG Keyless cities are New York, Chicago, Atlanta, Dallas, and Miami, while the top five countries based on usage are the United States, China, Canada, Hong Kong, and the United Kingdom.

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