Starwood extends SPG Keyless to additional brands

Starwood

Starwood Preferred Guest extends SPG Keyless to select Le Méridien, Westin, Sheraton, and Four Points properties worldwide, including Le Méridien Parkhotel Frankfurt, Le Méridien Hamburg, Le Méridien Columbus, The Westin Westminster, Westin Palo Alto, Westin Camino Real Guatemala, Sheraton Bloomington, Sheraton Mirage Port Douglas, and Four Points Cupertino.

Additional properties will be going live with SPG Keyless on a rolling basis in the coming months. These distinct lifestyle brands join Aloft, Element, and W properties already providing access to SPG Keyless, currently available at more than 160 properties in more than 30 countries. The wider roll-out of SPG Keyless acknowledges the role mobile is playing as the remote control for travelers’ stays across a broader range of brands.

Starwood is also expanding SPG Keyless to enable multiple guests sharing the same room to take advantage of keyless entry. All they need is an SPG account and the SPG app. In this upcoming product update, SPG is also expanding mobile check-in capabilities on the SPG app, rolling out over the next few months.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


“Innovation and personalization are at the center of everything we do, and we’re committed to making travel better for every SPG member by creating solutions for pain points that are custom-made for their mobile lifestyles,” said Alyssa Waxenberg, VP of mobile at Starwood Hotels & Resorts. “SPG Keyless is literally opening doors for SPG members. It is also transformative for Starwood’s hotel associates, allowing them to better-engage with guests. Rather than the first interaction being the swipe of a credit card, hotel associates can now focus on ways to better-personalize guests’ stays.”

Since SPG Keyless first piloted at 10 hotels in November 2014, Starwood has been quick to roll out the new functionality around the world to 36,000 doors. Already, more than 350,000 members have registered for SPG Keyless, with SPG Platinum members being the most frequent users of the keyless solution, which provides a streamlined check-in process custom-made for their on-the-go travel needs. SPG Keyless has proven to be most popular in urban city-center hotel locations, especially at mid-size Aloft and W properties. The top five SPG Keyless cities are New York, Chicago, Atlanta, Dallas, and Miami, while the top five countries based on usage are the United States, China, Canada, Hong Kong, and the United Kingdom.

Suggested Articles

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.

The Kalibri Labs database contains daily transaction data sourced directly from almost 35,000 hotels in the U.S.

Hilton will continue to recommend Demand360, Rate360 and Agency360 for use in its properties and encourage adoption across the its portfolio.