Starwood Hotels launches ProMeetings app

Meeting planners can now manage events on-site due to a new app launched today by Starwood Hotels & Resorts Worldwide, Inc. Through ProMeetings planners who are SPG or SPG Pro members, can submit on-property requests, from an extension cord, to coffee service, to a change in lighting and everything in between, directly to associates who can fulfill requests in real time.

"Like our guests, our meeting planners and SPG Pro members are inherently mobile and want solutions that match the way they live their lives today," said Chris Holdren, senior vice president, Starwood Preferred Guest & Digital. "Our new ProMeetings app gives them the personalization and flexibility they need to deliver flawless experiences for their attendees."

ProMeetings is in pilot at several Starwood hotels around the world, including W Singapore - Sentosa Cove, The Westin Singapore, Sheraton Atlanta Airport, W Atlanta Midtown, and The Westin Charlotte. Starwood will take key learnings from the pilot to enhance the offering before a full global rollout, which is expected in 2016.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


"The ProMeetings app provides a faster and more efficient way for our properties to receive and complete on-property requests," said Jonathan Kaplan, Starwood's director, new business development and prospecting. "More importantly, it gives valuable time back to meeting planners so they can focus on the content of their meeting while our hotel teams can deliver better service."