Starwood Hotels launches ProMeetings app

Meeting planners can now manage events on-site due to a new app launched today by Starwood Hotels & Resorts Worldwide, Inc. Through ProMeetings planners who are SPG or SPG Pro members, can submit on-property requests, from an extension cord, to coffee service, to a change in lighting and everything in between, directly to associates who can fulfill requests in real time.

"Like our guests, our meeting planners and SPG Pro members are inherently mobile and want solutions that match the way they live their lives today," said Chris Holdren, senior vice president, Starwood Preferred Guest & Digital. "Our new ProMeetings app gives them the personalization and flexibility they need to deliver flawless experiences for their attendees."

ProMeetings is in pilot at several Starwood hotels around the world, including W Singapore - Sentosa Cove, The Westin Singapore, Sheraton Atlanta Airport, W Atlanta Midtown, and The Westin Charlotte. Starwood will take key learnings from the pilot to enhance the offering before a full global rollout, which is expected in 2016.

"The ProMeetings app provides a faster and more efficient way for our properties to receive and complete on-property requests," said Jonathan Kaplan, Starwood's director, new business development and prospecting. "More importantly, it gives valuable time back to meeting planners so they can focus on the content of their meeting while our hotel teams can deliver better service."

Suggested Articles

Legacy hotel, airline and rental car brands lag far behind digital leaders in travel and other industries, according to new J.D. Power surveys.

The hotel will offer a complete digital guest journey when it opens in 2020.

Sarah Searls entered the newly created position after 10 years with the company, including most recently as VP of digital commerce.