Starwood Hotels & Resorts Worldwide, Inc. and AT&T today announced an agreement designating DirecTV as Starwood’s preferred video and audio provider in the United States, expanding in-room entertainment options. This agreement provides Starwood’s guests with new access to DirecTV’s exclusive NFL Sunday Ticket, programming for the four major sports leagues and nearly 100 HD channels, greatly enhancing the in-room guest experience.
Beginning today, Sheraton will immediately begin using the new partnership by upgrading its HDTV experiences and bringing new channels to its U.S. hotels. The agreement will also bring new, high-quality experiences to all of Starwood’s brands throughout the U.S., providing access to one of the world’s most popular TV services.
“Sheraton is taking the lead in dramatically evolving on-property entertainment options to provide guests with an effortless travel experience, allowing them to truly feel as though our hotels are their home away from home,” said Dave Marr, global brand leader, Sheraton Hotels & Resorts. “Now our guests don’t have to miss their favorite shows while staying with us.”
Starwood properties will have access to DirecTV’s 2nd generation headend platform and the groundbreaking DirecTV Residential Experience (DRE). This turns hotel rooms into living rooms with an entertainment experience guests already know and love. Hotel guests at properties providing DRE will benefit from access to nearly 100 HD channels, exclusive sports programing, a user-friendly interactive program guide and select DVR capabilities.
These and other new offerings will be available to current and future guests of Starwood properties subscribing to DirecTV services through any of DirecTV’s authorized hospitality dealers.