Starwood's Google Glass app designed to search and book hotels

Imagine walking into a hotel lobby and telling the wearable on your face to pull up your reservation details. Starwood Hotels is hoping to up its hospitality game with an app tailor-made for Google Glass.

The upcoming SPG app for Glass will let guests search Starwood properties around the world, get turn-by-turn directions to a particular hotel and explore room photos, amenities, dining options and more. It looks like you'll also be able to book a reservation directly from the Glass app and, importantly, call a hotel if you get lost, reports Engadget.

The app is already available for use, but currently listed as being in beta. Starwood plans to continue updating the app based on member/user feedback, but for now there appears to be a decent set of features. This list includes being able to search (by voice) for any of the 1,100 Starwood hotels. Options here include searching by destination, airport code, or what is nearby. Android Community reports you'll also be able to book once you find the location you prefer.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

The software also shows your SPG account data, so using Glass you can view your member number or SPG reward point balance. And after you’ve made reservations, you can pull them up on Glass or get turn-by-turn directions to the hotel. Starwood says the app will also be “state aware” to recognize your hotel arrival and even customize your stay experience, GigaOm reports.


Suggested Articles

As hackers shift tactics, business owners can take steps to prevent attacks and minimize damage.

Sign up for Hotel Optimization for clear insight, opinions and forecasting to help you quickly get back to profitability.

The products use mechanical-kill spikes that act as a barrier to provide protection against germs and viruses.