Stoney Creek Hospitality turned to Maestro for a new multiproperty software system that would centralize operations for its 15 hotels, including its newest property in Broken Arrow, Okla. Maestro Analytics is an integrated multiproperty business-intelligence reporting system that pulls data by hotel, date, market or guests for the independent hotel group.
“We needed to automate property management and easily collect and utilize property performance data and guest information from our hotels,” said Holly Martin, Stoney Creek’s training and development manager, in a statement. “The bottom line goal was to manage our chain better and provide intelligence to support more effective marketing. Maestro PMS property software delivers all this perfectly. Today we are running a marketing program in Broken Arrow to introduce our new property to its market.”
The Maestro Analytics business-intelligence module allows operators to see beyond the numbers to increase marketing opportunities and profitability. At Broken Arrow, Analytics helps the group shape its marketing promotion to be more successful in appealing to the specific market and its needs.
“The most valuable Analytics’ reports for me are the sales and marketing views that show all properties with the number of guests, their origins and reservation source, [online travel agency], travel agent or other,” Martin said. “The data is easy to understand and put to work.”
Stoney Creek Hospitality’s spread-out property locations benefit from multiproperty management, allowing the group to see the total property operation, or specific markets or hotels. The system is web-based so management can log in anywhere from their laptops. The corporate managers can easily optimize property rates or sales strategies remotely.