Strand Palace Hotel implements new online booking interface

Strand Palace Hotel has launched a new online booking interface from MediaConcepts. Since it opened in 1909, Strand Palace Hotel has maintained its reputation as one of London's preeminent hotels. To align its online guest experience with that of its renovated facilities, modern amenities and hospitable service, Strand Palace Hotel appointed MediaConcepts as its digital partner to design and develop a new online booking interface and website.

Launched in December, the new online booking interface features a new intuitive design and recommendation engine that offers guests with room upgrade and add-on purchase options.

"With our new booking interface in place, guests are no longer re-directed to an external website to make bookings," said Ben Chapman, Revenue Manager, Strand Palace Hotel. "This not only offers guests greater confidence, but also gives us better visibility into their behavior so that we can continually improve their experience.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Strand Palace Hotel's new booking interface uses MediaConcepts' Jasmine Booking to integrate with its property management system (PMS), allowing bookings to be made through its website and directly into its PMS. Following the completion of the online booking interface, MediaConcepts will be working with the Strand Palace Hotel to integrate its online recognition program (Strand Palace Rewards), introduce a new design to, and improve the user experience on its website.

Suggested Articles

The first HospitalityVIEW meeting reached a consensus that technology innovation will be a driving force to lead the industry out of the downturn.

The hotel will implement a new, branded mobile app that delivers control to guests and GEMS, a back-office tool that streamlines operations.

The new features are meant to facilitate low-contact stays while also incorporating gamification into the guest experience.