Study: Mobile only a small part of hotel reservation booking

According to a national study by D.K. Shifflet and Associates,  less than 10 percent of hotel reservations made in 2014 were done so using a handheld device. DKSA’s research reveals just eight percent booked with a handheld device. Of that figure, four percent booked with a smartphone, while another four percent made their reservations using a tablet device.

On the flip side, more than one-third of bookings were made via traditional methods, which excludes electronic reservations, with 43 percent of hotel reservations being made offline.

“While many marketers focus their efforts on mobile, it is important to know that most travelers are using other methods to make their reservations including a large majority who still make reservations in more traditional ways,” said Chris Klauda, vice president at D.K. Shifflet and Associates.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


While technology is making it easier and faster to search and book hotel rooms, smartphones and tablets have yet to catch up to the more traditional methods booking reservations.