Study: Mobile only a small part of hotel reservation booking

According to a national study by D.K. Shifflet and Associates,  less than 10 percent of hotel reservations made in 2014 were done so using a handheld device. DKSA’s research reveals just eight percent booked with a handheld device. Of that figure, four percent booked with a smartphone, while another four percent made their reservations using a tablet device.

On the flip side, more than one-third of bookings were made via traditional methods, which excludes electronic reservations, with 43 percent of hotel reservations being made offline.

“While many marketers focus their efforts on mobile, it is important to know that most travelers are using other methods to make their reservations including a large majority who still make reservations in more traditional ways,” said Chris Klauda, vice president at D.K. Shifflet and Associates.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

While technology is making it easier and faster to search and book hotel rooms, smartphones and tablets have yet to catch up to the more traditional methods booking reservations.

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