Sugar Bay Resort's digital marketing goals surpassed with Vizergy

Sugar Bay Resort and Spa partnered with Vizergy in 2011, and has seen continued success in its online marketing efforts, including an 18:1 return on its investment in 2013. As a result, the Hospitality Sales & Marketing Association International (HSMAI) has recognized Vizergy – Digital Travel Marketing with a silver Adrian Award for digital marketing excellence for its work on Sugar Bay Resort and Spa.

Vizergy developed a modern, custom website and mobile site for the luxurious resort located on beautiful St. Thomas, U.S. Virgin Islands to cater to travelers seeking leisure trips, weddings and romantic getaways, but also to reach a new target market of meeting and event planners.

The new sites adhere to the latest in custom usability trends, including professional, layered imagery and scrolling that sells both the property and exotic location. Search engine optimization (SEO) and pay-per-click (PPC) ads maximize the site's visibility, while a "social media hub" works to engage travel shoppers in the channel they prefer. Their ultimate goal in year one was to produce at least a 10:1 ROI. Vizergy met Sugar Bay's initial goal and continues to produce positive year-over-year growth.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Suggested Articles

The £18.4 million fine stems from a data breach discovered after the company purchased Starwood Hotels & Resorts Worldwide.

The tool complements Zeno Travel, and the two work together as an expense-management and travel-booking platform.

New research suggests 64 percent of hospitality professionals believe the risk of a data breach increases when employees work off site.