Syniverse launches its mobile engagement suite that helps companies securely engage with their customers and employees. The suite is composed of two solutions, mobile engagement for customers and mobile engagement for employees, that help companies enhance customer acquisition and loyalty strategies through personalized, two-way communications on any mobile channel.
With Syniverse mobile engagement for customers, companies can use subscriber data to enrich the experience for their opted-in customers through secure real-time mobile campaigns and notifications such as loyalty programs, coupons, surveys, contests and trivia. The GUI-based solution makes it easy for companies to create custom campaigns to connect with customers via multiple channels, including SMS, MMS, web, social networks, mobile app push notifications and email.
For internal communications, the Syniverse mobile engagement for employees solution enables companies to broadcast critical information to employees through mobile channels, including email, SMS and voice calls. With this solution, companies can preconfigure request and response behavior for any scenario via threaded, multi-channel communications. These communications could include critical company updates such as weather-related closures, disasters or other time-sensitive situations. Additionally, this cloud-based service allows companies to quickly deliver automated messages to individuals or groups based on keyword responses (e.g. yes, no, maybe) and pre-determined escalation behavior while tracking communications with real-time monitoring and post-incident reporting.