Tides Hotel turns guests into marketers with Flip.to

The Tides Hotel, an oceanfront property in the bohemian town of Folly Beach, S.C., has engaged a new audience of travelers with Flip.to, the advocacy platform for hotels. Advocacy has grown to be an impactful part of the hotel's marketing and revenue strategy.

"Our guests have become a small army of marketers who've helped us reach the right traveler for our unique hotel, at a much larger scale than many ad programs could do," said Brian Ross, revenue manager at Tides Hotel. "Plus, we've seen firsthand the enthusiasm a new visitor has when they've been introduced to us through a friend or family member. The incentive for them to book directly is an added bonus for the guest, and our hotel."

The platform was easy to implement, and advocacy has blended seamlessly into the hotel's daily operations. Since Tides Hotel launched with Flip.to in the fall of last year, the hotel has reached more than 400,000 connections through advocacy. Even more importantly, these potential guests fall into a pool of like-minded travelers with similar interests and purchasing habits as the advocates for the hotel.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

This model has been hugely successful for the property. Unlike rate or discount driven selling methods, the hotel instead focuses on touting the hip and edgy guest experience of Tides Hotel at Folly Beach throughout their site and marketing—a strategy that maintains the integrity of the brand, as well as affinity of their guests. The traffic driven through Flip.to has resulted in more than 1,200 sign-ups for an offer on a future stay at the beachside property.

Suggested Articles

The partnership aims to help restaurants streamline online orders from apps like GrubHub, UberEats, DoorDash, Chownow, Caviar, Postmates and others.

BarTouch Cloud provides hotels with manual minibars with the ability to track inventory levels and issue restock requests using any smart device.

The partnership allows M3 customers complimentary access to HotStats’ benchmarking data, helping them measure their financial performance.