London-based startup travel website Top10.com secured $8 million in funding to help in hires and European expansion.
According to TechCrunch, funding raised to date totals $12.5 million. The Top10.com domain name was sold for $200,000 USD, with a 7 percent equity stake in the new Top10.com Media Company, according to The Domains.
Founded in 2006 and re-launched a year ago, Top10.com’s goal is to save travelers time when searching for hotels by aggregating deals from online travel agencies (OTA) Booking.com, Expedia and LateRooms.
Other participants in the Series B round include Accel Partners, Forward Partners and Idealab.
Tom Leathes, co-founder and CEO of Top.com, told GrowthBusiness that what makes the start-up different from other sites are the options which are filtered down to travelers, providing consumers with the best ten OTAs.
“It's easier to digest, and we're also looking at what we think is more relevant information – such as Foursquare check-ins and social media conversations,” Leathes said.
Top10.com generates $1 million per month from hotel bookings and can be used on mobile devices and tablets.
“Our focus on mobile means customers get a great experience no matter what device they're using,” Leathe said.
“We're competing with lots of major brands across the travel landscape - from traditional review sites like TripAdvisor to price 'metasearch' platforms like Kayak or Skyscanner,” Top.com told the Venture Capital Post. “The aim is to provide an ultra-quick hotel discovery experience on every device, without bewildering people with options.”
(Photo via tribehut/Flickr)