Hyatt Hotels Corporation is now offering access to the transporatation service Uber through its app for iOS and Android.
Uber, a service that allows riders to connect with transportation on-demand, is present in more than 100 cities worldwide and can be accessed through a dedicated Uber button located beneath the 'My Reservations' section in the Hyatt app. According to the Wall Street Journal, the Hyatt app also estimates trip prices for each Uber option, and automatically stores their hotel's address for future use.
"The new designs are overall more intuitive, more visual and more functional," Ellen Lee, VP of eCommerce for Hyatt, told the Wall Street Journal. "The new app integration with Uber is just one way we're taking steps out of the process so guests don't have to open multiple apps to find the hotel information and get there."
Hyatt isn't the only hotel company that is integrating with Uber. Tripadvisor also added Uber functionality to its mob site and app, which is available for iOS and Android as well. According to TTG Asia, travelers will have to be registered with Uber before taking advantage of the system.
“TripAdvisor’s integration with Uber’s new public API puts requesting an Uber in context, right inside the TripAdvisor app,” Jeff Holden, chief product officer at Uber, told TTG Asia. “That’s a big deal, because it saves people time and simplifies their lives: instead of having to exit the TripAdvisor app, run the Uber app and enter the destination address, your Uber is on its way with just a tap, ready to whisk you off to the venue you were looking at.”
The Detroit News reported that other companies pairing up to offer Uber services directly within their own offerings include OpenTable, Starbucks, United Continental Holdings and seven more. And the possibility of more companies following suit is just around the corner, as the San Francisco-based car-booking company is also releasing a tool kit that will let any programmer install Uber’s options into their apps.