Düsseldorf, Germany-based trivago acquired Base7booking, a Vaud, Switzerland-based provider of a cloud property-management system. Online accessibility via the cloud enables unparalleled flexibility – hoteliers can operate and communicate with their hotels regardless of where they are, whether out shopping or sitting in their own living rooms, The StartUpTicker.ch reports.
The amount of the deal was not disclosed but the integration of both platforms will enable hoteliers to connect with millions of travelers and drive direct bookings through their own websites, reports Tornos News. Base7booking provides Cloud-PMS offering a set of tailored functionalities allowing hoteliers to manage their properties efficiently. The platform is available in 17 languages, and hoteliers from more than 40 countries are currently operating their properties with Base7booking.
Together with Base7booking, trivago aims to move hoteliers from pen-and-paper operations to digital property management, competitive direct booking capabilities and rates. Via trivago Hotel Manager, the company aims to become a reference metasearch marketing platform for hotels. The platform is active in 8 languages and 17 countries.
Johannes Thomas, managing director of trivago comments in a blog post: “We envision a deep integration of our trivago Direct Connect functionalities into the Base7booking Cloud-PMS platform, so hoteliers only need to use that one system to manage their properties and marketing activities. It will enable them to publish their direct rates on trivago straight from the Cloud-PMS. In fact, it will be the easiest way to drive direct bookings to a hotel.”