U.S. mobile travel sales to increase 60 percent this year

As more consumers adopt advanced mobile devices, mobile travel bookings are beginning to boom, according to eMarketer. U.S. mobile travel sales, which include travel purchases on both tablets and smartphones, totaled $16.36 billion in 2013 and will increase another 59.8 percent in 2014 to reach $26.14 billion.

eMarketer estimates that U.S. mobile travel sales will account for 18 percent of all digital travel sales, which also include bookings made on desktops and laptops. By 2018, mobile’s share will increase to reach 37 percent of total digital travel sales. All of the growth in digital travel is coming from mobile, and sales via desktops and laptops will decline slightly year over year.

In addition to the continued proliferation of devices, eMarketer says the shift toward mobile sales is driven by companies developing more mobile-friendly services, reports MediaPost.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


“The ability to purchase anything anywhere at any time via smartphones creates significant opportunities in the travel space in particular, given that its consumer base is by nature mobile,” the report states.

As a result, last-minute bookings by smartphone are helping to increase mobile sales, albeit for smaller transactions like overnight hotel stays and short-term car rentals.

On the other hand, as tablets replace desktop and laptop computers in the home environment, consumers will be more likely to book larger transactions and longer trips on their tablets as opposed to their PCs. Travel shopping is often a “lean-back” activity, conducive to the tablet user experience while consumers are at home on their couch. eMarketer predicts this trend will drive up the dollar value of mobile travel sales overall.

A separate study by mobile advertising company Millennial Media showed that travel still lags other industry categories in time spent shifting to mobile. The data indicated 68 percent of time spent on travel content takes place on the desktop, with 11% on tablets, and 22 percent on smartphones. By comparison, 53 percent of time spent on retail sites now happens on smartphones and tablets.

Read more on

Suggested Articles

The project encompassed a real-time, two-way integration between Infor HMS and Glowing’s Digital Engagement Cloud at Mandarin Oriental hotels.

Cirq+Clean is a touchless sterilization system that dispenses cleaning fluid through an in-room Internet-of-Things robot.

Keyscan Aurora 1.0.21 provides a single software solution that powers Keyscan access-control systems, regardless of size or complexity.