Modular engagement solutions provider UgoVirtual has launched Ugo3D & AR Elements for virtual, hybrid and in-person events. With the addition of Ugo3D & AR Elements, UgoVirtual clients will now be able to add an extra layer of depth and dimension to both virtual and physical events. Using embedded 3D and augmented reality-powered models and QR code triggers (or activation points) throughout the physical or virtual event environment, attendees can find, view and interact in real time with exhibitor, sponsor and presentation content as if it were physically present in front of them.
The new Ugo3D & AR Elements include four types of activations: 3D Objects, Digital Swag, Virtual Portals and Holograms. All four activation modalities can integrate into either the UgoConference or UgoExpo event modules that UgoVirtual offers, and can be used in a variety of applications to engage and educate attendees.
The first of the elements, 3D Objects, integrates custom-created three-dimensional models of physical products (either static or animated) directly into any virtual environment, such as lobbies, sponsor lounges or exhibitor booths, or on signage within a physical event. When the thumbnail image is clicked on, a full, interactive 3D model opens within an iframe on the user’s device. Annotations can be placed around the 3D model, showcasing its primary features and specifications. In addition, an associated QR code can be scanned to view the 3D model using UgoAR augmented reality. This allows users to extract, rotate, inspect and interact with the 3D model in their own physical space. The extracted object can be sized to either desktop or life-size, depending on space and preference.
Another new activation is Digital Swag, which is based on augmented reality face filters. Using their smart device camera, event attendees can select and apply virtual apparel or promotional material to their head or face, such as hats, glasses, stickers or more advanced elements, such as morphing their face into a character or brand mascot. The user can opt to take a selfie with the filter on and share directly to their social networks for cross-promotional opportunities.
The third Ugo3D & AR Element is the ability to create an AR-enabled portal, which is a virtual “doorway” into another dimension, such as an event or booth environment or custom-created 3D scene. After scanning the QR code, virtual, hybrid or on-site attendees can place the portal anywhere in their immediate space and can then physically walk through it into the scene, which can be comprised of a 360-degree photo, video or immersive 3D environment.
Holographs, the last activation being introduced, lets organizers create and deploy animated holographic-style videos within an event. This feature broadcasts video messages, keynote speaker presentations or products right into the user’s home, office or other physical space via volumetric video capture. This involves filming a speaker or other content in a special green screen studio from multiple angles so that a holographic video representation is created. After activating through a QR code, attendees can place the presentation into their preferred physical space and watch it at either a reduced size for convenience or at 1:1 scale, just as it appears in real life. Users can also physically walk around the holograph and view it from all sides.