Viejas Resort's new luxury tower adds in-room voice controls

Each guest suite at the Willows Hotel and Spa features an Amazon Echo device connected to the hotel's existing technology by Volara's software. Photo credit: Volara

The new luxury tower at Viejas Casino and Resort in Alpine, Calif., has installed Amazon’s Alexa, powered by Volara's software with Sonifi’s in-room interactive television experience.
 
Willows Hotel and Spa, which opened earlier this year, seeks to offer its guests an enhanced luxury experience. Each guest suite features an Amazon Echo device connected to the hotel's existing technology by Volara's software, which also manages hotel-specific interactions and safeguards guest privacy.
 
“Our aim is to provide a truly luxurious experience for our guests. It doesn't get more luxurious than being able to turn on your television and tune to your favorite channel without lifting a finger,” said Ricky Borja, VP of hotel operations at Viejas Resort and Casino, in a statement. “We are the first hotel in the world with the Volara-Sonifi integration that allows hotel guests to navigate the television just by speaking in their room.”

Suggested Articles

The new hotel is a mile from where the brand made its debut in London's Mayfair neighborhood 48 years ago. 

A new report from HVS suggests franchising is gaining popularity across Europe's hotel sector as the big brands seek new markets across the region.

The hotel is set to open in 2022 via a management agreement with Cornerstone Partners Group.