3D floorplans provide hotels with a new way to present their spaces to customers online, allowing customers to visualize the booking space, including guestrooms, meeting rooms, pools, and spas, from any angle, style or set up. These tools are proving to be essential for properties around the world, as more than 300 hotels in more than 50 countries have worked with Visrez to create photo-realistic 3D replicas of their spaces.
No site visits or photo shoots are required, as Visrez has a purpose-built online system geared specifically for the hotel industry. Since launching in 2012, Visrez expanded its customer base seven fold, and today the company delivers hundreds of 3D floorplans per week.
"Hotels need to continually enhance the way they present their properties to meet changing customer demands," said Nicky Morrogh, Visrez founder. "Hotel photography can be mis-leading, but with our 3D floorplans, customers see exactly what they are getting down to the smallest detail, and once a floorplan has been created, it can be updated. This means that as clients update their interiors of their bedrooms or meeting spaces, we can update their floorplans to match.
"We recreate every area (interior and exterior) of a hotel in a timely fashion -- typically in five days or less,” he said. “All we need are the architectural files of the property and photos of the furnishings and fixtures."
Morrogh explained that the traditional costs for 3D modeling when provided by specialist design firms are based on the square footage and the level of detail. The bigger the room or the more complex an interior, the more it costs. This explains why despite the many benefits of using 3D, it was not common in the hotel industry; the pricing model was out of synch with the needs of hoteliers. Visrez has changed this by offering a flat per-space fee regardless of the detail or dimensions of a space. The results are simply stunning.
To get started, Visrez requires a copy of property's architectural floorplans in whatever format is available (CAD drawings, PDFs, drawings or blueprints). The assets are saved into a Dropbox folder linked to the property's order. After the architectural files are received, reference photos of all the furnishings and fixtures need to be provided; these do not need to be professionally taken and rooms do not need to be set up or styled. That is the extent of the hotel's involvement other than to review and approve the 3D floorplans.
Visrez is currently working on this very concept with their first PMS/Booking Engine partner.