For the seventh consecutive year, Vizergy has won multiple Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards for innovative, cutting edge digital marketing practices in 2014.
Custom website designs paired with search engine optimization for Aloft Washington National Harbor and Woodcliff Hotel and Spa earned Vizergy two prestigious Gold Adrian Awards at last night’s annual gala celebration. Vizergy also brought home a bronze Adrian Award for their work reinventing the online presence for the Hard Rock Hotels and Resorts, through high-level branding and website development.
By highlighting the unique onsite features for each property, crafting bold calls to action and utilizing prominent booking engine technology, Vizergy constructed each website with seamless and intuitive navigation, providing online travel shoppers the most flawless and responsive booking experience on the market.
In addition, Vizergy’s Google AdWords certified team implemented an amplified strategy for keywords and phrases to bolster search engine optimization for the properties’ custom websites. As a result, each property has experienced enhanced online search rankings and garnered increased web traffic with a marked increase in direct booking revenue.