California resort adds revenue stream with ResortPass

Waterfront Beach Resort in Huntington Beach, Calif., has created a new revenue stream with its ResortPass partnership. Photo credit: ResortPass (The Waterfront Beach Resort sees six-figure revenue with ResortPass)

Since partnering with ResortPass in 2019, The Waterfront Beach Resort, a Hilton Hotel, has seen a six-figure boost to its bottom line. With full control of who visits the property and which amenities are made available based on inventory and seasonality, the resort in Huntington Beach, Calif., is able to monetize existing amenities beyond just pool passes.

“One summer, when I was walking around our two pools, I noticed that we had plenty of open seating and cabanas that were not being used,” David Wright, guest services manager at the resort, said in a statement. “I thought there had to be a way to keep from losing out from this missed revenue. That’s when I heard about ResortPass. When I first proposed the idea of using ResortPass to the executive team, there was a slight hesitation. There was a mindset that it would cost a lot to set up, that the accounting portion would be a nightmare or that guests wouldn’t use it. None of those turned out to be true. From the simple setup that cost nothing to the ability to control inventory and pricing, it was an easy sell to start the process.”

With day pass reservations that start at $25 and go up to $450, the resort has realized the benefits of welcoming local and visiting guests looking for wellness, relaxation, bleisure, romance and family-friendly daycations. 

“I was able to customize the offerings that we wanted to provide and within a week, we had our own ResortPass website,” Wright said. “We began to see bookings almost immediately. For the first few months (in the winter) we saw a few thousand dollars per month. As spring came around, we noticed a large increase in bookings—mostly from locals. We then started to see our revenue jump over $30,000 a month during summer. By the time 2019 ended, the hotel had brought in almost $135,000. The best part of all—accounting didn’t hate me. ResortPass made it effortless with straightforward reports that showcase exact payments. And while we didn’t track ancillary revenue from on-site spending, we estimated this to be over $60,000 on the lowest end. What started as a way to fill a few chairs and cabanas ended in a new revenue stream for our hotel.”