Westgate Las Vegas bolsters growth with RM products

Westgate Las Vegas Resort and Casino recently deployed Rainmaker's guestrev, grouprev and revcaster products.

Westgate Las Vegas Resort and Casino recently deployed Rainmaker's guestrev, grouprev and revcaster solutions to optimize property pricing and revenues, with grouprev aiding the team in managing its 200,000 square feet of meeting space.

Since the implementation, the team at Westgate Las Vegas has seen a significant increase in year-over-year revenue, which is due in large part to the Rainmaker platform's ability to provide a deeper understanding of demand by various customer segments. This highly granular insight is what allows property revenue managers to make the most informed, actionable decisions when optimizing profitability.

"We have a multifaceted business that requires a keen and detailed understanding of every area at every level,” said Geno Iafrate, president and GM at Westgate Las Vegas Resort and Casino. “This is of utmost importance in our revenue management practices, as it helps us to both forecast accurately and to turn the data that the system provides into actionable strategies. To get the granular level view of the integrated data we need, a seamless and solid integration between our PMS, our revenue management system and all other systems relevant to the process is a critical factor."

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The unique math and science-based algorithms of Rainmaker's revenue optimization and intelligence platform exponentially boost profits for the properties using it, while providing revenue managers with a true understanding of overall demand by value-based customer segments. With the guestrev solution, Westgate Las Vegas can now optimize room pricing based not only on room revenue, but on the total value of the guest, processing data from multiple sources to forecast demand and set room rates.

Rainmaker's grouprev solution provides the necessary tools to maximize revenues from group business, helping revenue managers to navigate the complex and intricate data required for assessing group requests and driving conversion rates. Additionally, the revcaster rate shopping solution provides deep insight into varying rates, shopping multiple channels to see what's happening locally, so that hoteliers can monitor parity, maximize ADR and drive higher profits.

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