As this year ends, it’s a good time to reflect on the technology stories that readers were buzzing about in 2015. How to save money through energy savings, mobile locks and Cloud-based PMS dominated the most-read hotel technology news in the past year. Readers also were interested in how brands are using Instagram to book hotel rooms. Here’s a brief recap of the top technology stories.
How to book a hotel room on Instagram
Conrad Hotels and Resorts has turned to Instagram to drive bookings. The chain is now allowing travelers to book rooms at its 24 hotels by clicking on an Instagram photo of a property that then leads them to the reservations page. Conrad is using Like2Buy technology by Curalate, a visual marketing firm, to turn its Instagram photos into bookings.
Cloud-based PMS: From CapEx to OpEx
When a hotel moves to a cloud-based property-management system, the expenditures for the PMS move from a capital expense to a monthly operating expense, which can be very freeing to a hotel’s budget. Hoteliers no longer need to purchase and store all the hardware needed to run a property-based PMS.
Electronic locks going mobile in 2015
Starting last year, mobile keys made a splash and that trend will be in full swing this year. Starwood Hotels and Resorts Worldwide started testing out virtual keys at the Aloft Harlem in New York and Aloft Cupertino in California last year. The company plans to roll it out to other hotel brands this year.
Mobile devices: Jack of all trades
Mobile devices have opened a gateway for hotels to directly connect with guests. Mobile devices also have allowed hotel guests to interact with a hotel in exactly the way they desire. Increasingly, guests want to interact with a hotel before, during and after their stays.
The William Vale to deliver smart hotel automation, energy savings
When The William Vale hotel in the Williamsburg section of Brooklyn opens its doors early next year, guests not only will be staying at one of the biggest hotels in the borough’s hippest neighborhood, they’ll be staying in one of the most connected.