Topic: Customer Loyalty Programs
Segmentation of customer data allows your loyalty program to directly appeal to all types of guests using targeted rewards and promotions.
Radisson Hotel Group and Jin Jiang International’s loyalty programs are working together to provide localized in-hotel benefits to both programs’ members.
The My Millennium program comprises a single-tier membership and offers member privileges that enable guests to redeem more than 100 rewards.
Marriott International has combined its three loyalty programs—Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest—into one.
Travelers can earn points when they stay at any of Seaboard's four hotels in Delaware and North Carolina.
The Omni Select Planner program is a part of Omni’s Select Guest loyalty program and allows meeting planners to earn rewards from bookings.
Loyalty is becoming less about the transactional points and more about the experience. Here’s what hoteliers need to know to drive loyal business.
The move enables members of both programs to take advantage of a wide range of benefits at a combined portfolio of nearly 9,000 hotels around the world.
While the new Marriott Rewards program has plenty of perks for members, SPG members may find themselves earning fewer points.
The new NH Rewards program favors simplicity and includes a reworked points system, with one point equal to one dollar.