Topic: Green Build

Cambean Hospitality introduces new brand

MIAMI BEACH, FL. — JANUARY 12, 2009 — Cambean Hospitality, a Miami Beach-based hospitality group
that owns and manages four boutique hotel properties in the historic South Beach area, today
announced the creation of Cambean Earth, a new brand that defines the sustainable systems and
practices that are currently being implemented throughout their organization. The proprietary branding
includes the development of a green mission statement and a visual identity system, which will serve to
educate guests of Cambean properties about their environmentally friendly lodging practices. The branding
materials, created by Florida-based Plan A Public Relations & Marketing, include a Cambean Earth logo that utilizes a graphic banana leaf in the shape of a “C” to represent Cambean. This logo will be placed throughout Cambean properties to identify sustainable materials and features that have been adopted to
promote conservation of energy, water and other natural resources.