Topic: Mobile

More traffic is arriving at hotel websites via mobile phone than any other device, which gives hoteliers more opportunities to reach guests.

But many are not prepared to deliver forward-thinking mobile innovations, according to new survey results.

Hotel companies continue to grapple with online travel agencies for guest bookings and a new study from Rockville, Md.-based Kalibri Labs indicates their efforts have not been in vain.

Whether guest- or staff-facing, smartphone systems and apps increase satisfaction and improve performance.

The latest release of the company's mobile PMS application, SMS|Host Anywhere, includes new housekeeping functionality and enhanced dashboards.

According to Greg Adams, BestWestern.com is not a website, it's an ecosystem. That works just fine for Best Western, but it's also an entirely different undertaking.

The evidence is clear: travel is an industry thirsty for new ideas and products. Which is why there is no shortage of investment flowing into travel startups.

To drive more direct bookings and dollars to the bottom line, hotel marketers need to pay serious attention to audience targeting via paid search.

Consumers spend more, advocate for and remain loyal to brands with loyalty programs that offer innovative personalized experiences.

A new Verizon study found that nearly a third of organizations surveyed admitted to sacrificing mobile security to improve business performance.