Topic: Virtual Vacation Tool
Best Western’s Watson Ad personalizes vacation planning by providing consumers with travel tips and tricks, recommendations and special offers.
The brand has launched a mobile campaign featuring an interactive video that takes the viewer on a virtual vacation.
UK consumers are being given the chance to try a holiday before they buy with the use of virtual technology. A new interactive and experiential tool has been created by Tui UK and Ireland in an effort to help consumers find a holiday that best suits them.