Boutique Tel Aviv hotel sells for more than $3 million

Three years after opening the boutique Alma Hotel in Tel Aviv, Adi and Irit Strauss, owners of Adi’s Lifestyle, have sold the property. Insiders believe the deal was worth NIS 12 million (more than $3 million), the total amount invested in the hotel’s opening.

The property was purchased by Rothschild’s Friends, whose partners reportedly include former footballer Shimon Gershon. Industry insiders told Israeli website Globes that the high rent hurt the profitability of the venture and was the primary reason behind the sale.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


The sale of the hotel will not affect the group’s other activities, including its operation of Hebert Samuel in Tel Aviv, the kosher Herbert Samuel in Herzliya, and Tapas in Tel Aviv; as well as the Ritz Carlton hotel in Herzliya, held jointly with the Tidhar Group.