The two companies plan to renovate and transform the hotel into an Urban Cowboy-branded lodge and spa. The updated property will include a restaurant, spa, gathering areas and nature trails.
Urban Cowboy introduced its first hotel, a five-room bed and breakfast, in Brooklyn, N.Y. in May 2014. The company has since added an Urban Cowboy hotel in Nashville, Tenn., and expects to debut the 23-room Dive Motel & Swim Club this summer, also in Nashville.
Hotel ownership and development company Dovetail + Co launched less than a year ago. It acquired its first property, The Mainstay Hotel & Conference Center, this January in partnership with JEM Holdings. The company is now in the process of redeveloping the 200-room Newport, R.I. hotel.