RLHC adds another 39 deals

Hotel RL Washington

RLHC (Red Lion Hotels Corporation) is enjoying strong momentum as the second quarter comes to a close, according to a company statement. Coming off of 34 deals in the first quarter, the company has closed an additional 39 deals since April 1.

“Our pipeline and activity have never been better as hotel owners realize that alternatives, such as RLHC brands, exist that will provide them access to innovations in customer acquisition and capabilities more in line with the changing booking preference of consumers. We are focused on achieving the substantial RevPAR benefits that are being driven by our guest management system, RevPak, and anticipate continued strong growth throughout the second half of 2017,” Roger Bloss, EVP and president of global development, said in a statement.

RLHC brands have opened 28 hotels in 16 states since January, including two Hotel RL hotels; six Red Lion Inns & Suite properties; and 17 Americas Best Value Inn hotels. Notable property openings were Hotel RL hotels in Brooklyn, N.Y., and Omaha, Neb.; a Red Lion Hotel in Ellensburg, Wash.; and two Americas Best Value Inn hotels in Houston.

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The company has signed franchise license agreements in 23 different states so far this year, including nine Red Lion Inns & Suites, three Red Lion Hotels, 46 Americas Best Value Inns and four GuestHouses.

Earlier this month, RLHC announced the relaunch of the Signature Inn brand, an upper-economy brand.

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The 1.25-million-square-foot property, slated to open in December 2020, will include 777 guestrooms and an outdoor pool amphitheater.

The 60-room resort in Breckenridge, Colo., is the first of several planned Gravity Haus properties.

The owner/operator plans to strategize on further international projects after the hotel’s opening, which is slated for March 2021.