Sagebrush Inn and Comfort Suites in Taos, N.M., sold to Calif. investors

In a local deal, two California investors have bought the Sagebrush Inn and Comfort Suites from longtime owners Ken and Louise Blair, according to The Taos News. The deal closed on December 20, but terms were not disclosed.

The buyers say they’re planning a "multimillion-dollar renovation" to update guestrooms, the dining area and the grounds of the property.

“The idea is to bring the hotel into the 21st century without losing its early 20th century appeal and charm,” said James Haimsohn, who bought the hotels with his business partner Jared Steinberg.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

The pair is based in southern California and bought the hotel through Sagebrush Management, LLC.

Once the renovations are complete, Haimsohn said guests can expect rate increases.

Dallas-based Prism Hotels will manage the property.


Suggested Articles

Oxford Capital Group’s wholly owned affiliate, Oxford Hotels & Resorts, has taken over management of the properties.

The partnership with Black Salmon leverages both company's strengths across acquisitions, asset management and capital raising.

A new entity will combine a number of brands, including Hoxton, Gleneagles, Delano, SLS, Mondrian, SO/, Hyde, Mama Shelter, 25h and 21c Museum Hotels.