Woodmont, Milestone acquire dual-branded Winston-Salem, N.C., hotel

The exterior of the Home2 Suites by Hilton Winston-Salem Hanes Mall. Photo credit: Hilton

Woodmont Lodging, a real estate investment firm specializing in select-service and extended-stay hotels, and Milestone Companies, an owner and operator of hospitality properties, acquired the SpringHill Suites by Marriott Winston-Salem Hanes Mall and the Home2 Suites by Hilton Winston-Salem Hanes Mall. Milestone Hospitality Management will manage the properties.

Fully renovated in June 2017, the SpringHill Suites by Marriott Winston-Salem Hanes Mall is a 95-room, four-story hotel, offering a breakfast area in the lobby, guest laundry facilities, an indoor pool, a fitness center and hotelwide wireless internet access. Each of its guestrooms is equipped with a flat-screen television, a large work desk and a kitchen area that includes a microwave, a pantry, a full sink, flatware, a coffeemaker and mini-refrigerator. 

The newly built Home2 Suites by Hilton Winston-Salem Hanes Mall, which opened in February 2018, has 91 suites across four floors and is adjacent to the SpringHill Suites. Accommodations are equipped with a flat-screen television, a large work desk and a kitchen area offering an induction cooktop, a microwave, a dishwasher, a toaster, a sink, flatware, a coffeemaker and a refrigerator.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


“We are excited to expand our portfolio to the Winston-Salem market, while creating new business partnerships with Blue Vista Capital Management and Milestone Companies,” Elliott Estes, principal at Woodmont Lodging, said in a statement. “The hotels are well positioned to benefit from their proximity to major demand generators in the area and are strong additions to our existing hospitality assets.”

Situated along Interstate 40, proximate to downtown Winston-Salem, the hotels are conveniently accessible to Wake Forest University, the Wake Forest Baptist Medical Center and the Piedmont Triad International Airport—three of the largest employers in Forsyth County, N.C.

Nearby attractions include Lawrence Joel Veterans Memorial Coliseum, BB&T Field/Groves Stadium and the Benton Convention Center. Dining, shopping and entertainment options can be found close by, along with Hanes Mall, the second largest enclosed mall in North Carolina. The hotels also offer access to outdoor fields such as BB&T Soccer Park, Hanes Park and numerous golf courses. Nearby local businesses include B/E Aerospace, Caterpillar, IBM and Novant Health, among others.

Suggested Articles

The company's main markets are still substantially affected by the measures rolled out to combat the COVID-19 health crisis.

Revenue per available room and occupancy increased over Q2, but uncertainty around the industry’s recovery remains.

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.