Wyndham Hotel Group has launched its first Days Inn-branded hotel in Thailand. The 122-room Days Inn Patong Beach Phuket is a franchise agreement with developer Roberts Phuket.
KosMopolitan Hospitality has taken on the management of the hotel. This collaboration will continue with several new-builds and conversions expected to take place within the next couple of years, including Wyndham Legend Halong in Vietnam.
The former Aloha Villa Phuket was rebranded to Days Inn Patong Beach after a renovation.
“Phuket is a major beach resort in Thailand and attracts millions of visitors annually," Barry Robinson, president and managing director of Wyndham Hotel Group South East Asia and Pacific Rim, said in a statement. "This is a timely opportunity for us to expand our offerings, with the country hitting a ground-breaking record of 29.99 million tourist arrivals in 2015, which is a phenomenal increase of 20 percent from 2014."
Looking ahead, Wyndham Hotel Group will be placing further emphasis on key emerging markets such as Thailand, in line with the larger global development strategy to increase its footprint across the region.