Trivago launches mystery guest program that gives participating hotels access

Hotel comparison website trivago.co.uk launched its Hotel Test program in the UK.

The mystery guest program allows users to sign up for hotel testing in 40 hotels across 10 
UK and Irish cities: London, Dublin, Edinburgh, Liverpool, Brighton, Manchester, York, 
Glasgow, Birmingham and Blackpool. Hotel testers can receive incentives of £30 to £70 upon 
completion of an online questionnaire, consisting of 400 questions and taking around 45 
minutes to complete. 
 
Users must sign up as a hotel tester and book their hotel stay at the regular price, before 
receiving the money incentive directly to their bank account on completion of the 
questionnaire. 
 
In addition to the UK and Ireland, hotel testing is currently available in 12 European cities 
across four different countries, including Rome, Madrid, Berlin and Vienna. 
 
The test results are displayed on Trivago. More than 20,000 hotel tests from 600 
hotels in 20 major European cities have been completed so far. 
 
The results are also integrated into Trivago's filter options, enabling users to choose specific 
and guaranteed criteria, such as “fast internet connection” or “a great breakfast.” 
 
Hoteliers can purchase the hotel test to receive increased visibility on 
Trivago and feedback on the hotel. 
 
Hoteliers will receive weekly updates of the full test results, allowing them to react 
immediately to any weaknesses highlighted and improve future results. At the end of the 
testing period, hoteliers will receive a specific market comparison, taking into account 
strengths, weaknesses, index ratings and guest comments. Hoteliers can choose the 
comparison group based on location, region or number of stars, in order to value themselves 
against relevant competitors. 
 
Test prices start at £2,000.