Wyndham Hotel Group has entered into a franchise agreement to introduce its select-service lifestyle hotel brand, TRYP by Wyndham, to the Philippines.
Under the terms of the agreement with franchisee Microtel Inns & Suites (Pilipinas) Inc., at least eight TRYP by Wyndham hotels will be developed in the country over 10 years, with the first property expected to open at the Mall of Asia in Pasay City in 2016. With this agreement, the Philippines becomes the first country in Southeast Asia to welcome the TRYP by Wyndham brand.
The agreement is a key step in Wyndham Hotel Group's strategy to bring the brand to the Asia-Pacific region and other key markets around the world. The first TRYP by Wyndham locations in Mexico City and Abu Dhabi opened in April and March of this year, respectively.
Mr. Jose Mari Del Rosario, president and CEO of Microtel Inns & Suites (Pilipinas) Inc., said international and domestic tourism in the Philippines is on the rise and the TRYP by Wyndham brand will cater to those travelers looking for city-center lifestyle accommodations.
Microtel Inns & Suites (Pilipinas) Inc. is already the Master Franchisee in the Philippines for Wyndham Hotel Group's Microtel Inn & Suites by Wyndham brand and has opened 13 hotels since introducing the brand to the country in 2001. Wyndham Hotel Group currently has 19 hotels open and operating in the Philippines under its Days Inn, Ramada and Microtel brand names.