The vacation rental market has been growing rapidly and has attracted many new entrants who are helping grow awareness for this category of lodging, VacationRoost said. Unlike other travel categories that are easily consolidated and contracted through the Global Distribution Systems, vacation rentals remain hugely fragmented and largely offline. LeisureLink and VacationRoost have been working to consolidate vacation rental inventory, standardize the offering and bring it online since 2001. Today, the combined company offers travel distributors over 200,000 bookable, commissionable vacation rental units that can be contracted and accessed through one single supplier.
The combined company's Vacation Home Reservation Network is currently generating over $130M in annual vacation rental bookings through its owned and operated travel brands and through its channel partners that include leading online travel agencies: Booking.com, Expedia, Orbitz, Priceline, and Travelocity as well as leading GDS players: Sabre, Worldspan, Amadeus, Pegasus and over 30 other channel partners.
The combined company will be led from VacationRoost's Salt Lake City headquarters and consist of two divisions: The VacationRoost family of travel brands and The LeisureLink Partner Services Group.