W Hotels to launch in Serbia on Belgrade Waterfront

Starwood Hotels & Resorts Worldwide has signed an agreement with Belgrade Waterfront LLC to launch the W brand in Serbia with the opening of W Belgrade and The Residences at W Belgrade in 2019. The project will be located at the Belgrade Waterfront, a new million-square-meter community including retail outlets, restaurant and bars, offices, public parks and leisure attractions.

Centrally located on the two kilometer long public waterfront edge overlooking the Sava River, W Belgrade will have 120 guest rooms and suites and more than 450 square meters of meeting and event space. BW Residences, which is adjacent to W Belgrade Hotel & Residences, is scheduled for groundbreaking this month, kicking off the construction of the first building at Belgrade Waterfront.

“Welcoming a leading hotel brand shows tourist potential for both Belgrade and Serbia,” Nikola Nedeljkovic, Belgrade Waterfront GM said in a statement. “As the first hospitality project in Belgrade Waterfront, W Belgrade is ideally situated in a prime waterfront setting near the River Sava, next to the first two BW Residences residential towers.”

For more information, visit www.whotels.com and www.belgradewaterfront.com.