W Hotels to make Dutch debut

Starwood Hotels & Resorts Worldwide will debut its W Hotels brand in the Netherlands with the new W Amsterdam, scheduled to open in Autumn 2015. Owned by STAG Europe BV, the hotel will be located on Dam Square.

"We are proud to bring the W brand to Amsterdam as we continue to grow this contemporary, design-led lifestyle brand in primary markets throughout Europe and around the world," said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. "The vibrancy and energy of Amsterdam combined with its strong cultural offering makes the perfect backdrop for the W brand, which will bring a new style of modern luxury to the Dutch hotel scene."

The 169-room W Amsterdam will also have 480 square meters of ultra-modern meeting and event space, including two Great Rooms and two smaller meeting rooms.

"We are delighted, proud and excited to be working with Starwood Hotels & Resorts on this prestigious project in Amsterdam," added Liran Wizman, CEO of STAG Europe (Grafenau) BV. "With its exceptional reputation as an innovative lifestyle brand, W Hotels will further cement Amsterdam's position as a world-class destination for international travellers and global jet-setters alike."

W Amsterdam will occupy a former Telephone Exchange building. "Following the renovation and refurbishment of this landmark building, W Amsterdam will be a vibrant and energetic destination where guests and locals get together to mix, mingle and engage," said Bram van der Hoek, regional managing director of Europe Hotels Private Collection, owner-representative for STAG Europe (Grafenau) BV. "We have no doubt that the hotel will become the number one choice for design conscious travellers in the city of Amsterdam."

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