Why rethinking conventionality and agitating the status quo are a must

Sometimes we all need a swift kick. It's nothing personal; okay, maybe it is, but it's for your own good, and not for the reason you may think. Sure you're great at what you do, but you are still subject to being human. And with that comes a certain number of advantages and disadvantages.

One of the major advantages is knowing enough to avoid the latest Adam Sandler film (c'mon Netflix). But one major disadvantage is that sometimes we get so invested in something personal or professional that it obfuscates our ability to make the smartest decisions. We all suffer from this condition, and we can do something about it; unless, of course, if you think "The Ridiculous 6" is a modern masterpiece—then you're on your own.

The first step is being aware of this bizarre blindness, and the next critical step is ensuring that whatever major decisions you make are done after thoughtfully understanding what you didn't know you needed to understand. You know, all those things you don't normally consider. The NFL is a great example of this. Players are safer than 20 years ago because they wear more technologically advanced helmets. Makes sense, right? Actually, no, that explanation belies the truth and doesn't fully consider another unexplored variable: Players are actually more at risk because they have a false sense of security, and therefore hit opponents harder than ever before. So the seemingly logical answer is a red herring that doesn't reveal the truth.

Why am I mentioning this? Because that's the type of stuff I'll be writing about in my newly created Editor-at-Large position with Hotel Management. I want to imbue you all with a way of thinking that allows us all to look at current and emerging issues in a new way; one that doesn't take answers for granted and gives us a new perspective we can all learn from and take smart action on; one that puts profits in your pocket while making you a smarter professional.

While many of you are experts at what you do and have racked up an amazing series of accomplishments, there is always room to rethink conventionality. I want to be a part of helping you create new ways of dissecting critical issues, new ways of doing things that help you with your personal and professional human evolution by providing insight you need to hear, even if it's not what you want to hear.

I also want to address the issues that interest you the most. With that said, I'd like very much to hear from you in regards to what you think are the most pressing issues impacting your life and your business. We must agitate together in order for all of us to evolve along this career journey. Some of the natural issues I'll be tackling include the usual suspects: distribution, disruption, the changing nature of the consumer (sorry millennials, you're not that amazing) and the real reasons I do not like films by Adam Sandler (jealousy?).

We're embarking on a community project here and together we can all find a greater degree of success. That methodology has been the cornerstone of my career as I became aware early on that this industry is big enough for all of us to succeed together. And if we work in that spirit, think about issues in new ways and find a way together to break the mold of how things have always been done and turn it into how things should be done, we'll all be winners.

I would love for you to join the conversation. Drop me a line to share your thoughts on the big issues you would like to see covered. Find me at [email protected] or @TravelingGlenn on Twitter. Together, we will make trouble and uproot the typical and find the real answers that are too busy hiding from us in plain sight. All we need to do is look at things a little different.