Wyndham Hotel Group is gearing up to expand its Ramada brand by reaching into strategic second- and third-tier markets across China. Wyndham announced that its newest hotel, the 156-room Ramada Nanjing, has officially opened, adding that it has signed agreements to open seven more properties in eastern, central and southwest China.
All told, the eight new additions will increase the presence of Wyndham-branded hotels in China by 10 percent, while also raising the profile of its Ramada Encore tier.
The newest Ramada is located in Nanjing, a former dynastic and national capital that is now capital of wealthy Jiangsu province, adjacent to Shanghai. Located near Nanjing Lokou International Airport, the high-end hotel was developed by China Eastern Airlines (Jiangsu) Co Ltd.
“Nanjing is well-known for being a national center of education as well as tourism, and the addition of this newest hotel helps to further diversify our already strong presence in city,” said Leo Liu, president and managing director of Wyndham Hotel Group in Greater China.
Wyndham now has three of its top brands operating in Nanjing: Ramada, Days Inn and Super 8.
Before the end of this year, a new Ramada property, the 245-room Ramada Plaza Chibi, will open in Hubei province in central China. Located near government offices and the railway station and featuring three restaurants, it may face challenges in China’s new operational environment, which favors fringe cities.
Six additional Ramada properties are coming to China, all of which are expected to open before the end of 2016.
“Ramada is a well-known, global brand that is highly regarded in the minds of travelers and it’s because of these traits that the brand continues to see strong interest from the hotel development community,” said Wyndham’s Liu.
“With these newest properties, we’re strengthening the brand’s footprint in China and expanding its reach into what we believe to be key second-tier and third-tier cities.”
The Ramada Encore Emeishan, with 150 rooms, will be located near the Buddhist holy mountain of Emeishan and the world’s largest seated Buddha at Leshan, as well as a short drive from the booming metropolis of Chengdu in southwest China’s Sichuan province.
The Ramada Encore Shanghai Hongqiao is close to Hongqiao Airport, Shanghai’s second-largest airport, which handles much of the city’s domestic air passenger traffic and has 200 rooms.
The 200-room Ramada Dongying will be in the Bohai Sea in wealthy and densely populated Shandong province, Dongying is an oil town, deriving much of its economic activity from the nearby Shengli oil field, China’s second-largest onshore field.
The Ramada Guangzhou Conghua is adjacent to mountain scenery and known for its delicious lychees, the district of Conghua was incorporated into the city of Guangzhou in 2014, and is also famous for its hot springs, a major attraction for domestic Chinese travelers. This hotels adds 243 rooms.
The Ramada Suzhou is in the former dynastic capital studded with picturesque gardens and has 300 rooms. Suzhou is also a booming technology and manufacturing hub in Jiangsu province. It is also 30 minutes from Shanghai by high-speed rail. (300 rooms)
Ramada Jining will add 200 rooms to Shandong province. Jining is teeming with Chinese history, as it is home to the birthplace of Confucius as well as the northern terminus of the Grand Canal. It is also adjacent to the famous Nanyang Lake.
The new openings will be a significant expansion of Ramada’s footprint into untapped regions.