NEW YORK — CHMWarnick has expanded its proprietary Proph+IT business intelligence platform with new analytics capabilities, including a Performance Quadrants dashboard and a select-service-focused module designed to help owners better assess portfolio performance. The enhancements represent the next phase in CHMW's goal of being more data-driven, AI-enabled asset management and advisory model.
Jonathan Newbury, EVP and Proph+IT lead at CHMWarnick, sat down with Hotel Management at NYU IHIF last week to talk about the updates. He said the enhancements reflect a broader push toward more data-driven and AI-enabled asset management, combining its operating experience with advanced analytics to support investment decision-making.
The new Performance Quadrants dashboard visualizes portfolio-wide performance by mapping properties across two key metrics—revenue and GOP margin—allowing users to quickly identify over- and underperforming assets. The tool “basically…gives you a…scatter plot…that tells the owners at a glance which hotels need attention—and quickly,” Newbury said.
The platform expansion also includes Proph+IT Select, a module tailored to select-service hotels. CHMWarnick executives said the segment has historically been underserved by asset management tools, despite its growing presence in mixed portfolios. “Select service has been quite underserved in this area,” Newbury said, noting that many ownership groups are managing a combination of full- and select-service properties.
The select-service module places greater emphasis on labor and lean operating models. “Payroll…is much more important to select-service…because of the lean operating models,” Newbury said, adding that the goal is to “bring that discipline…back into the select-service side as well.”
According to CHMWarnick, the new module incorporates metrics such as flow-through, GOP per occupied room and labor productivity, offering benchmarking that better reflects how select-service assets operate, rather than applying full-service frameworks.
CHMWarnick CEO Chad Sorensen said the updates are intended to help owners act faster on performance opportunities and improve returns through more precise, real-time insights. "Asset management requires speed, precision, and the ability to identify performance opportunities across a portfolio in real-time," Sorensen said. "Our continued investment in Proph+IT reflects our focus on equipping owners with the tools and insights needed to drive stronger performance, optimize returns, and make informed strategic decisions.”
Proph+IT currently supports portfolio analytics across approximately 22,000 rooms and $12 billion in asset value under management and is available to both existing clients and the broader investment community.